There are an increasing number of products and services available today, accompanied by an increase in brand communication "noise". With so many options available to consumers, how do you choose the best marketing tools to help you stand out in this overloaded culture? For brand success, the answer is simple:
Make choices | If you emphasize everything, nothing will be important.
Stay Focused | Once your communication path is chosen, be consistent and find ways to reinforce it, even if that means eliminating other creative possibilities. .... Continue Reading »
A Bend Photographer's Website That Performs "Better than Flash"
Robert Agli approached The Savy Agency looking for a new website. One that could help him stand out amongst the many Bend, Oregon photographers in a way that showed his work but that was also distinct, appealing and easy on the eyes.
Robert's old website was greatly in need of an upgrade and he didn't have a way of updating the site himself without a web developer charging him expensive hourly fees to do so. As an active area photographer, Robert also constantly had new images he wanted to showcase and blog articles he wanted to write ... Continue Reading »
Willing to Do What Others Aren't to Live a Life that Others Don't
Anyone who knows me knows I'm not quite as "full throttle" at The Savy Agency as I used to be – having a busy toddler to chase after will do that to you. Thank heavens it does, and thank heavens we've grown and now have excellent creative staff onboard to do some of the full throttle for me. But prior to this brief hiatus, I was often asked about my work ethic – you know, the one that keeps you in the office long after dark and up before the birds. Pushing to get the job done, grow the business and make the clients happy that make the business possible. My response was usually something like this.
The quicker you do what you need to, the sooner you can get on with it and do what you enjoy doing. Some call this "eating that frog", or doing the hardest and most important task of the day first, before anything else.
If you were to sample successful business owners, coaches or enigmatic individuals that you consider successful, you'd generally find they have the results they have because ... Continue Reading »
